As I was browsing the shelves at Ulta, I came across the Mally Beauty section. Lately, I have been really into eyeshadow products that are a one step type of thing. They are super easy and effortless.
I purchased the color "Twilight" because I don't have any colors like this in my collection. It is a very cool-toned, almost taupe brown.
As for wear-time, this product is EXCELLENT! I can wear this alone (no primer needed) and it lasts all day with zero smudging, fading and the like.
The only downside is the hefty price tag. $25 is a bit steep but I think the product is amazing nonetheless.
Let me know if you've tried these and what your favorite shade is.